Web Design
An online store for an elevated leisure and sportswear label — campus heritage, released in drops, dressed for early practice.
Quad makes elevated leisure and sportswear with a campus point of view — heavyweight rugbies, practice hoodies, and court polos that look like they came out of an old athletic department photograph. The label releases in drops, so the site had two jobs at once: sell the current collection and build anticipation for the next one.
We built the store around the campus itself. Deep varsity green, warm off-white, and a high-contrast serif give it the feel of a storied athletic program, while a live drop bar keeps the newest release one click away. Product pages read like spec sheets — fleece weight, rib, drawcord, origin — and the lookbook is told in chapters set across campus, each one linking straight to the pieces in the shot.
Outcomes: A store with the presence of a lookbook — campus heritage in every detail, drops that build anticipation, and product pages that sell the craft as well as the clothes.